Is Best Western a Good Hotel Brand?

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With over 4,500 locations worldwide, Best Western ranks as one of the largest hotel chains on Earth. But is staying at Best Western hotels actually a quality experience compared to other major lodging brands?

Is Best Western a Good Hotel Brand?

Best Western’s Different Hotel Tiers

Best Western operates several hotel sub-brands targeted towards different budgets and needs. Quality and amenities can vary across its different properties.

  • Best Western – The flagship Best Western branded hotels offer comfortable midscale accommodations perfect for leisure and business trips. Guest rooms feature modern furnishings, premium bedding, HDTVs, and WiFi, alongside convenient onsite amenities.
  • Best Western Plus – A notch above standard, Best Western Plus hotels provide enhanced decor, expanded breakfast choices, and boutique-style accommodations. These cater best to both business and vacation travelers seeking added value.
  • Best Western Premier – As the name suggests, Best Western Premier properties represent the highest premier luxury tier within the chain. Expect first-class furnishings, lavish design, resort-worthy amenities, and exquisite service fit for VIPs.

What Hotel Features Come Standard?

As an established hotel brand, certain standards remain consistent across all Best Western locations regardless of sub-brand tier:

  • Daily Complimentary Breakfast – Choices may range from continental to full cooked breakfast or even breakfast buffets.
  • Free High-Speed WiFi – Stable connections make getting online for work or entertainment easy from anywhere onsite.
  • 24/7 Front Desk – Whether early check-ins or late arrivals, the front desk always stays ready to accommodate guests promptly.
  • Business Centers – Guest computers with printing access cater towards road warrior needs.
  • Fitness + Laundry – Stay active using basic gym equipment and keep clothes fresh using washer/dryer facilities.
  • Free Parking – Conveniently park onsite without surprise parking fees at most locations.
  • Room Amenities – Beds feature premium pillowtop mattresses with plenty of plush pillows and towels. Brand standards provide hairdryers, ironing equipment, minifridges, microwaves, and LED TVs at minimum.

With dependable amenities assured across over 4,500 global hotels in 100+ countries, Best Western offers reliable accommodations for travelers on the move virtually anywhere.

What Are Best Western Hotels Best Suited For?

Best Western works well for all sorts of trips but particularly appeals to:

  • Families – With sizes accommodating from 2 to 6 people comfortably, plus kids stay free policies, Best Western makes vacationing with kids affordable. The consistent quality and breakfast inclusion keeps families happy.
  • Business Travelers – Free WiFi, 24/7 reception, office amenities, meeting rooms and proper work spaces satisfy road warrior needs. Newer locations also meet accessibility standards. Loyalty perks enhance frequent professional stays.
  • Price-Conscious Leisure Travelers – Best Western rewards members gain access to the year’s lowest rates by booking direct. The savings compared to other brands let guests indulge in local food, entertainment and shopping instead of pricey hotel bills.
  • Route-Focused Road Trippers – With countless locations situated conveniently off major motorways and highways, Best Western works perfectly for cross-country road trips across America and Europe. Dogs stay free too at many spots convenient for pet-friendly travel.

Is Best Western Considered a Luxurious Hotel Brand?

Best Western Premier boutique locations certainly border luxury levels with high-end furnishings, lavish treatments and upscale amenities rivaling 5-star resorts.

However, standard Best Western hotels focus more on reliable mid-market accommodations than extravagant atmospheres. Think dependable over decadent. Families and business travelers rate the brand highly but luxury seekers may feel let down by no-frills decor and lack of spas/fine dining compared to true upper-upscale chains.

Cleaning + Quality Standards

Best Western famously initiated superior hospitality programs promoting consistent hotel excellence company-wide:

  • Best Western Cleans – Certifies pristine housekeeping and sanitization practices for cleanliness confidence.
  • Best Western Premier Collection – Ensures luxurious furnishings and design aesthetics at premium locations.
  • Best Western SMART Rooms – Optimizes in-room work areas to enhance business traveler productivity needs.

Thanks to ever-evolving brand initiatives that enhance the guest experience, Best Western continues growing in reputation as an affordable yet reliable hotel contender within the hospitality industry.

While individual location reviews vary slightly, Best Western generally satisfies guests with comfortable accommodations at fair rates compared to rival hotel chains.

For middle-class travelers seeking dependability on vacations or business trips, Best Western earns recommendation as a satisfactory lodging provider around the world.

Jennifer Tuffen
Jennifer Tuffen

I'm Jennifer Tuffen, a travel enthusiast and storyteller, six years and 10+ countries deep into a journey of discovery and cultural immersion.