Is Legit?

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Yes, is a legitimate website for booking hotel rooms, vacation rentals, flights, and other travel accommodations.

With over 30 million accommodation listings across the globe, is one of the largest travel e-commerce companies in the world.

Is Legit?

Introduction to

Founded in 1996 and headquartered in Amsterdam, operates in over 40 languages and offers properties in 228 countries and territories worldwide.

It is part of Booking Holdings Inc. which also owns other major online travel brands like Priceline, Kayak, Agoda, and connects travelers to providers ranging from hotels, motels, and resorts to apartments, villas, and even treehouses.

Customers can book accommodations easily online and take advantage of rewards programs, traveler reviews, and competitive pricing.

Is a Real and Legitimate Company?

Yes, is 100% real and legitimate. Here are a few key facts that support’s validity:

  • Publicly traded company: Booking Holdings Inc., which owns, is a publicly traded company on the NASDAQ stock exchange. All publicly traded companies undergo rigorous vetting.
  • Long-standing history: has operated since 1996, giving it over 25 years of history in the online travel industry.
  • Global presence: has localized sites in over 40 countries and listings from 228 countries, indicating its worldwide legitimacy.
  • Major ad spender: spent over $5 billion on advertising in 2021, typical of large, established companies.
  • Regulatory compliance: adheres to all applicable laws and regulations in the jurisdictions in which it operates.

Is Safe to Use? has implemented extensive security measures to keep customer data safe and prevent fraud.

  • Secure connections: Data transmitted between customers and is encrypted via TLS/SSL protocols.
  • PCI compliance: meets payment card industry standards for processing credit cards securely.
  • Authentication protocols: Customers must create accounts with secure passwords to complete bookings.
  • Fraud monitoring: has advanced fraud detection systems to monitor suspicious activity.
  • Official website: Customers should only book through’s official website, not unofficial copies, to ensure security.

Is Reliable for Making Reservations? is highly reliable for reservations due to:

  • Direct relationships: has direct partnerships with the hotels, earning their trust.
  • Real-time availability: Listings on are synced with real-time availability at each property.
  • Confirmation transparency: Customers receive clear booking confirmation with all details immediately after purchase.
  • Customer support:’s customer service team swiftly assists with any booking or stay issues.
  • Post-stay reviews: Travelers can leave reviews after their stay, providing transparency about experiences.
  • Low cancellation rates: Only about 3% of bookings through are ever cancelled, indicating reliability.

Top Things to Know as a Customer

Here are some key tips for getting the best experience as a customer on

  • Compare total prices: The nightly rate is just one component. Be sure to factor in taxes, fees, etc. for the total price.
  • Read accommodation details: Check policies, amenities, room types, fees, and reviews before booking.
  • Check the cancellation policy: Each property sets its own cancellation/refund rules, so review this upfront.
  • Use filters: Use filters like price, rating, amenities, etc. to narrow your accommodation search.
  • Watch for deals: offers flash deals and seasonal sales if you book at the right time.
  • Download app: The app makes searching, booking, and managing reservations easy on-the-go.
  • Use customer service: Don’t hesitate to contact’s customer support for any issues before, during, or after your stay.

Common Complaints

While mostly positive, some common complaints include:

  • Unexpected fees: Properties may charge extra resort fees, parking fees, etc. that aren’t obvious during booking.
  • Incorrect listings: On occasion, listings contain outdated info, lack amenities advertised, etc.
  • Customer service wait times: During peak travel times, customers may experience long phone/chat wait times.
  • Cancellation frustrations: Reimbursement for cancellations due to COVID or other circumstances was slow for some customers.
  • Slow complaint response: Some users feel is slow to address complaints about properties after a stay.
  • Bait-and-switch tactics: A few customers have alleged the “bait-and-switch” by showing nicer rooms than actual accommodations.

Is Right for You? is best suited for travelers who:

  • Want a wide selection of properties in one place
  • Are comfortable booking rooms online
  • Appreciate transparency via reviews, photos, etc.
  • Seek deals and rewards
  • Value 24/7 multilingual customer service

Travelers who prefer expert advice from a travel agent or having someone to call immediately may be better suited for a traditional agency.

Those seeking specialized options like adventure travel or villa rentals may want to also check sites focused specifically in those areas.


In summary, is a fully legitimate, globally recognized leader in online travel accommodations.

While no company is perfect, provides a robust platform to research, compare, and book hotels, rentals, flights, and more while protecting customer security.

Paying close attention to details like total price, cancellation policies, and reviews can help travelers get the most out of using

With its enormous selection, deals, and customer support, is a convenient and reliable option for planning most types of trips.

Jennifer Tuffen
Jennifer Tuffen

I'm Jennifer Tuffen, a travel enthusiast and storyteller, six years and 10+ countries deep into a journey of discovery and cultural immersion.